Localisation has become an important tenet of Keppel Land’s human resource strategy as the Company continues to expand in the overseas markets of China, Vietnam and Indonesia.
To deepen its bench strength, the Company has put in place systematic processes such as setting up local Career Review Committees to plan for the development of local talents.
Thirty-eight year old Eric Cheng is an example of a local talent who has risen through the ranks in China.
Originally from Shanghai, Eric joined Keppel Land in 2007 as Marketing Manager for the Central Park City township project in Wuxi. With the formation of Keppel Land China in 2010, he was rotated to the marketing department at the Company’s headquarters in Shanghai, and was later designated as the Project Head for Waterfront Residences in Nantong. These varied experiences have paved the way for his current appointment as City Head for Wuxi.
Eric said, “I appreciate the structured learning roadmap which the Company has in place to groom employees.
”I was able to grow and hone my leadership skills through the Leadership Development (LEAD) Programme which provided stretched assignments and job rotation opportunities under the guidance of a mentor.”
The LEAD programme aims to accelerate the career development of top performing employees regardless of their nationality.
Nguyen Duc Minh is another example of a local who has grown with the Company. He started his career with Keppel Land (Vietnam) as a Senior Business Development Executive in 2007 where he was part of a three-man team.
Today, Minh, as he is fondly known, has moved on to oversee the operations for a number of Keppel Land’s projects in Ho Chi Minh City such as the upcoming Estella Heights mixed-use development and Palm City integrated waterfront development as the General Director.
The 44 year old said, “It has been an exciting journey with Keppel Land. As part of the Company’s career development and training programme, I was challenged with more tasks and was provided with the relevant training including a three-month stint with Keppel REIT Management in Singapore in 2013.
“My bosses have always encouraged me to take on expanded roles and responsibilities. I feel privileged and proud to have contributed to the growth of Keppel Land in Vietnam.”
In view of Keppel Land’s expansion overseas, a number of mid-career locals have also been hired to enhance the team’s capability.
One example is 42 year old Ma Yinfeng, Project Head of Park Avenue Heights in Chengdu, who has seen his role evolve in the last 11 years with the Company.
A mid-career professional, Yinfeng brings with him a wealth of experience in sales, project management and investment when he joined Keppel Land China’s Business Development team in Chengdu.
He shared, “I’m grateful for the exposure to try different roles in the Company which has expanded my capabilities and enabled me to grow both personally and professionally.”