Keppel Land believes in thoughtful innovations for thoughtful experiences. In keeping with its commitment, the Company has launched a new marketing website, www.keppellandlive.com, where users may browse through the latest gallery of Keppel Land’s residential and commercial projects.
The website also includes a growing collection of articles on modern living solutions that Keppel Land hopes will inspire, excite, and enrich readers.
Mr Albert Foo, GM, Marketing, Keppel Land, said, “Keppel Land Live is our B-to-C (business to consumer) website, providing us with a centralised platform to engage and retain our customers and prospects, leading to sales conversion. The back-end support technology allows us to engage in email marketing and re-targeting, personalised forms of marketing that were not available to us previously.
“To complete our omni-channel strategy, we are now also on YouTube, Facebook, Instagram and Twitter.”