The place to be

Keppel Land’s highly-anticipated retail mall in Saigon Centre opened its doors to excited consumers in Ho Chi Minh City (HCMC), Vietnam, on 30 July 2016.

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Saigon Centre is poised to be the premier shopping and lifestyle destination in Ho Chi Minh City with the opening of its new seven-storey retail mall

The new seven-storey retail mall, with a total gross floor area of 55,000 sm, forms part of Phase Two of Saigon Centre. Fully-committed, it houses more than 400 international and local brands as well as leading Japanese retailer Takashimaya Department Store’s 15,000 sm flagship outlet in Vietnam.

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Keppel Land and its joint venture partners celebrated the grand opening of Saigon Centre retail mall anchored by Takashimaya on 1 August 2016

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Viewing the scale model of the Saigon Centre mixed-use development were (from left) Mr Ang Wee Gee, CEO of Keppel Land; Dr Lee Boon Yang, Chairman of Keppel Corporation; H.E. Mr Tran Vinh Tuyen, Vice Chairman of the People’s Committee of Ho Chi Minh City; and Mr Linson Lim, President (Vietnam) of Keppel Land

The mall was officially opened on 1 August 2016 in a grand ceremony graced by H.E. Mr Tran Vinh Tuyen, Member of the Party Standing Committee and Vice Chairman of the People’s Committee of HCMC, and witnessed by Keppel Corporation Chairman Dr Lee Boon Yang, Keppel Land’s management as well as 300 invited guests including government officials, leading financial institutions, tenants and business associates.

Themed “Saigon in bloom”, the event featured state-of-the-art visual and lighting effects. Guests and visitors to the mall were also treated to acrobatic and stilt walking performances.

Mr Ang Wee Gee, CEO of Keppel Land, said, “As one of the largest and pioneer foreign real estate developers in Vietnam, Keppel Land is privileged to play a part in transforming the country’s cityscape. Today marks an important milestone as we open the retail mall at Saigon Centre which has become an established landmark in HCMC’s central business district.

“We will leverage our experience and expertise in developing iconic mixed-use developments to create vibrant and sustainable live-work-play environments of enduring value for the community.”

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Saigon Centre retail mall is fully committed with 25% of the tenants making their debut in Vietnam

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Guests and visitors were treated to acrobatic and stilt walking performances at the opening of Saigon Centre retail mall

Mr Tatsuo Yano, MD, Takashimaya Singapore Ltd., said, “Takashimaya Group opens its third overseas department store in Saigon Centre. This development has come about through years of cultivated retail experience between Japan and Singapore. We aim to create a store that will become a well sought-after shopping destination for customers in HCMC.

“One important reason for our first venture into Vietnam is an opportunity to team up with an excellent partner in Keppel Land. We intend to further build on this relationship and together contribute to the enrichment of lifestyle for the people in HCMC.”

About 25% of the tenants in Saigon Centre’s retail mall are new-to-market, including Takashimaya. The other international brands debuting in Vietnam include luxury and fashion labels Carolina Herrera, Kenzo, Moschino, Stuart Weitzman and Armani Exchange.

Close to 30% of Saigon Centre’s retail mall has been set aside for F&B, presenting patrons with a wide selection of about 50 restaurants, cafes and food kiosks.

Opening their first F&B outlet in HCMC at Saigon Centre include Oedo Japanese Food Village, which is inspired by an old alley in Tokyo and comprises seven authentic Japanese restaurants; Ember Grill and Italian, which serves fusion cuisine and over 100 types of cocktails; and Logic Pizza with its open concept kitchen.

Popular Japanese restaurant Ike Ike Maru has also opened its first branch in HCMC at the mall.

With something for everyone, families with young children can indulge themselves at tiNiWorld Edutainment Center, the only indoor children’s playground in the city centre. Early-education enrichment courses are also available at Little Einsteins Academy.

Saigon Centre Phases One and Two are jointly owned by Keppel Land, Toshin Development Co., Ltd and Vietnamese partners, Southern Waterborne and Transportation Corporation and Saigon Real Estate Corporation. Keppel Land holds a 45.3% stake in the development.

When fully completed in end-2017, Saigon Centre Phase Two, designed by the internationally renowned New York-based architectural firm NBBJ, will comprise 44,000 sm of premium Grade A office space, 55,000 sm of retail area spread across seven storeys and 195 luxury serviced apartments. Presently, the development of the 37-storey office tower is progressing on schedule.

A showcase for building and architectural excellence in HCMC, Saigon Centre Phase Two was conferred the Green Mark Gold (Provisional) Award by the Building and Construction Authority of Singapore in 2012. The project was also named the Best Commercial Project and Best Retail Project at the Vietnam Property Awards in 2015.