Keppel Land unveiled Singapore’s first Oculus Rift virtual reality (VR) show suites at Highline Residences on 15 October 2016.
Jointly developed with leading visualisation firm VMW Group, Keppel Land’s new VR platform uses state-of-the-art Oculus Rift technology to provide visitors with an immersive 360-degree virtual experience of the show suites and key landmarks in the trendy Tiong Bahru precinct where Highline Residences is located.
By using the VR headset, users will be able to transcend the limitations of a physical show suite and explore different materials, high-end interior finishes and fittings for their future homes.
Mr Albert Foo, GM of Marketing at Keppel Land, said, “In line with our brand philosophy of ‘Thinking Unboxed’, Keppel Land is constantly exploring new ways to provide our customers with an enhanced experience. Harnessing Oculus Rift VR technology, we are now able to showcase different configurations and apartment types without having to create an actual physical show suite, presenting a more efficient solution for land-scarce cities such as Singapore. This portable technology also enables us to reach out to customers overseas more effectively.”
Mr Lee Hon Kit, Managing Director of VMW, said, “Each VR show suite was created in great detail, aligning strictly to the actual size of the unbuilt units and integrated with the unit plan overlay for orientation and navigation.
Users will be able to experience a comprehensive view of everything including the high-end interior finishes and fittings, with future iterations of the technology allowing users to change materials and fittings they would like to explore for their future homes.”